<aside> ☕
I help brands, founders and creatives translate vision into form, across brands, products, stories or other experiences. As a former tech start-up founder, my work blends strategic execution with creative sensibility and is grounded in a strong sense of place. Overall, the desire to create transportive experiences and environments is at the heart of my approach, with each project acting as a singular world that sparks inspiration and connection, new ideas and perspectives.
</aside>
Project-based and fractional support for visionary creatives, founders and brands.
Defining your vision, positioning, and identity to guide growth, projects, or personal brand development.
→ Brand strategy and positioning, naming, brand story, messaging, visual direction, foundational brand guidelines
Turning concepts into tangible realities, from ideation to market*.*
→ Concept development, offer or project architecture, experience design, go-to-market/launch strategy
Guiding and overseeing how a brand or project comes to life through visuals, words and experiences.
→ Cross-collaboration with creative team/partners, brand expression across touch points, experiential marketing campaigns, art direction
Crafting narratives that reflect a brand’s unique identity and deeply resonate with its community.
→ Brand voice and narrative development, editorial writing, content strategy, newsletters and publications, thought leadership
Embedded strategic and creative leadership for growing brands that need consistent guidance but aren't ready for a full-time hire.
→ Ongoing access across all services above (brand strategy, product development, creative direction, storytelling) delivered as a recurring partnership with integrated team collaboration and strategic planning.
<aside> 🖊️
In addition to my freelance and consulting work, I’ve also written for publications including Travel + Leisure, YOLO Journal, and share my own weekly reflections on places, perspectives, and ways of living well through my Substack newsletter, Slow Sailing. Beyond writing, I’m always pursuing some new project or creative endeavor.
</aside>
<aside> ✉️
Say Hello: [email protected]
</aside>